Key to the customer experience was ensuring the right phone with the right plan. TOMO was a multi-network store, with no affliation to any one network. In a enviroment when price was key, its important to relay to the customer the importance of the right tariff as aposed to the cheapest initial tariff.
TOMO Tariff guide 1 (0.5Mb) OCT 2004
TOMO Tariff guide 2 (0.5Mb) JUN 2004