During the early 2000’s TOMO was looking to expand. In fact from day 1 it was set to become a chain. Unfortunatly this never materialised. We did open 3 stores in Glasgow and when the main Nottingham Store closed we opened 2 small stores within the city and then the next step was a Mansfield store and a Chesterfield store. This in my opinion was the beginning of the end for TOMO. The larger format store was a major unique difference, that was lost when we moved to the smaller format stores. It also became less about AAA locations and more about a balance of reasonable rent Vs location. The phone industry was and still is all about scale. The bigger you are the more trust and the more money you make…Simples.